James Green on LinkedIn: #fundraising #raisingmoney #startups (2024)

James Green

๐Ÿš€ Helping Experienced Professionals Launch Startups Without Leaving Their Job ๐Ÿš€

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I need to eat humble pie. I advised how (not) to value your startup when raising money, and a chap called Dan Gray set me straight.I can't put it much better than Dan's own words, so here they are:โ€ขโ€”๐—ฉ๐—–๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ป๐—ผ๐˜ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐˜๐˜€ ๐—ฎ๐˜ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฎ๐˜๐—ถ๐—ผ๐—ป.Recent history shows that the majority are very bad at it. What they do is ๐˜ฅ๐˜ฆ๐˜ข๐˜ญ ๐˜ฑ๐˜ณ๐˜ช๐˜ค๐˜ช๐˜ฏ๐˜จ, primarily on a market basis, which does not require understanding the specifics of the company in question. Founders should be informed and prepared with a target for terms, and shouldn't be afraid to share that target with investors. As well as being practical and sensible, it's also a sign of someone who understands the venture process and how they are positioned. Of course, founders should also understand that VCs do bring that market perspective - and are comparing this against other deals - so the end result will usually be a compromise between the two.The final price that is agreed for a fundraising transaction should include valuation as a key factor (along with market and fund math). Founders are best positioned to look at valuation because they know the company well, and VCs are best positioned for the rest. Dancing around the issue with huge ranges and dilution targets just makes it sound like you're being coy, or don't really have a plan.โ€ขโ€”In other words, as usual, do the work. ...๐—ข๐—ฅ... don't use a valuation at all. Wait... what?! I'll share our new approach to raising early-stage capital in the next few days. Watch this space...Good luck with the raise.#fundraising #raisingmoney #startupsP.S. I'll tag Dan in the comments so you can give him a follow, or check out his company, Equidam.

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James Green

๐Ÿš€ Helping Experienced Professionals Launch Startups Without Leaving Their Job ๐Ÿš€

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All credit goes to Dan G. ๐Ÿซก

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John Radford

SME Transformation Specialist | AI Consulting | Scalable Software Development

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Nice James. It's about finding that sweet spot between valuation and strategic partnership.

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Lars Buch

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Valuation vs (deal) Pricing. If just everybody involved would embrace that ๐Ÿคฉ

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  • James Green

    ๐Ÿš€ Helping Experienced Professionals Launch Startups Without Leaving Their Job ๐Ÿš€

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    No, it's not just you. It's VERY hard to raise capital at the moment. I've been raising money for pre- and only-just-post-revenue startups since 2012 (around $30m raised in total). Here are 5 important lessons I've learned.โ€ขโ€”01. Unless you're a true tech business (not tech-enabled) and growing by >15% month-on-month, forget VCs. Don't waste your time (or theirs).02. That includes you, venture studios. We raised money from a VC, but that's only because we have a deep, long-standing relationship with the GP ๐—ฎ๐—ป๐—ฑ he's not afraid to pick atypical deals that other VCs shun (he invested in ๐—”๐—ป๐˜๐—น๐—ฒ๐—ฟ's first round, for example).03. Cold emails won't work either. They may create interesting connections, but it's virtually impossible to convert those into funding. (We've sent thousands of very personalised mails in the last year. You could count the conversations on one hand, and they resulted in $zero raised.)04. Ignore people who put "angel investor" on their LinkedIn profile. By and large, this is a lead-gen tacti, used by people who want to help you fundraise. They want to take your money, not give you theirs.05. Early-stage funding is all about one single factor: ๐˜๐—ฟ๐˜‚๐˜€๐˜. Without trust, you almost definitely won't raise money. But you can't manufacture trust either. You can only look for opportunities where it already exists.Here's where we've had most success:06. Present at ๐—ฝ๐—ถ๐˜๐—ฐ๐—ต๐—ถ๐—ป๐—ด ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜๐˜€. The investors who attend such events are there (usually) because they ๐˜ข๐˜ค๐˜ต๐˜ถ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ฏ๐˜ฆ๐˜บ ๐˜ต๐˜ฐ ๐˜ช๐˜ฏ๐˜ท๐˜ฆ๐˜ด๐˜ต (although this varies between events). Crucially, there's already a degree of trust implied when you stand on stage to pitch. Investors know you had to pass the event's screening process, which automatically increases your credibility.07. Ask for ๐˜„๐—ฎ๐—ฟ๐—บ ๐—ถ๐—ป๐˜๐—ฟ๐—ผ๐˜€ at every opportunity. I do this myself. Right now, I am proactively arranging calls with founders I've met. They may be people I've invested in personally, or those I've met over the years. I ask them for feedback on my deck and my pitch, and make it clear I'm not expecting them to invest. ๐˜”๐˜ฐ๐˜ด๐˜ต ๐˜ช๐˜ฎ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ข๐˜ฏ๐˜ต๐˜ญ๐˜บ, ๐˜ฐ๐˜ฏ๐˜ค๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ'๐˜ท๐˜ฆ ๐˜จ๐˜ช๐˜ท๐˜ฆ๐˜ฏ ๐˜ง๐˜ฆ๐˜ฆ๐˜ฅ๐˜ฃ๐˜ข๐˜ค๐˜ฌ, ๐˜ ๐˜ข๐˜ด๐˜ฌ ๐˜ช๐˜ง ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ ๐˜ข๐˜ฏ๐˜บ ๐˜ช๐˜ฏ๐˜ท๐˜ฆ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜ด ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ฎ๐˜ช๐˜จ๐˜ฉ๐˜ต ๐˜ฃ๐˜ฆ ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฆ๐˜ด๐˜ต๐˜ฆ๐˜ฅ. ๐˜ž๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜ฌ ๐˜ฐ๐˜ง ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ๐˜ฐ๐˜ฏ๐˜ฆ (๐˜ธ๐˜ฉ๐˜ช๐˜ค๐˜ฉ ๐˜ช๐˜ฏ๐˜ท๐˜ข๐˜ณ๐˜ช๐˜ข๐˜ฃ๐˜ญ๐˜บ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ฅ๐˜ฐ), ๐˜ ๐˜ข๐˜ด๐˜ฌ for ๐˜ข๐˜ฏ ๐˜ช๐˜ฏ๐˜ต๐˜ณ๐˜ฐ. Does it work?Yes. I'm not saying it's easy, but here are 2 real examples:โ€”I recently met 6 new investors after pitching at an event in London.โ€” I just had verbal commitment for another $100K angel investment after a single, 25-minute call, resulting from an intro from a founder I know.#raisingmoney #startups

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  • James Green

    ๐Ÿš€ Helping Experienced Professionals Launch Startups Without Leaving Their Job ๐Ÿš€

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    Who says you're too late in life to launch a startup?More experienced (i.e. older) people make better founders. Fact. But older people don't start companies because they have more responsibilities, dependents, high salaries and high costs.DQventures is here for those people.We've raised money from family offices and HNWIs so that we can:โ€” Invest $50K-worth of time and resources into 30 more portfolio companies (we've started 18 since Covid).โ€” Build your venture from idea to "minimum viable business" in the next 6-to-12 months, while you stay employed ๐˜ข๐˜ฏ๐˜ฅ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜ถ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฆ๐˜ข๐˜ณ๐˜ฏ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ด๐˜ข๐˜ญ๐˜ข๐˜ณ๐˜บ.โ€” Help you get your first paying customers, revenue and/or external funding.โ€” Help you ๐—ฒ๐—ถ๐˜๐—ต๐—ฒ๐—ฟ prove that the idea won't work, ๐—ผ๐—ฟ make the transition from employee to full-time founder, CEO, and 80% shareholder of your own company.โ€” Support youโ€”as co-founders, advisors and business partnersโ€”for the rest of your business journey. โ€ขโ€”If this sounds like you, drop me a connection request ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ข ๐˜ฎ๐˜ฆ๐˜ด๐˜ด๐˜ข๐˜จ๐˜ฆ and I'll get back to you directly. (N.B. I tend to ignore connection requests without a message.)If you know someone who has a great startup idea, tag them below.If you're just curious, sign up to our quarterly updates (you can subscribe at the bottom of any of our blog posts).Help spread the world and unlock a brand new category of experienced-professionals-turned-startup-founders. Thank you!โ€ขโ€”#startups #experience #startupideas

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    ๐Ÿš€ Helping Experienced Professionals Launch Startups Without Leaving Their Job ๐Ÿš€

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    What if there was a way for founders to raise money from investors ๐˜„๐—ถ๐˜๐—ต ๐—ป๐—ผ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ฑ๐—ฒ๐—ฏ๐—ฎ๐˜๐—ฒ ๐˜ƒ๐—ฎ๐—น๐˜‚๐—ฎ๐˜๐—ถ๐—ผ๐—ป?Impossible, no?Well, we think we've found a way.The question is: would more deals get done?We're in the process of validating this idea with some early-stage investment opportunities, which dramatically increase the investors' chances of a return, and without penalising founders unfairly.If you'd like to know more, visit the DQventures website and subscribe to one of our blog posts (you can do this at the bottom of every post). We've shared our initial thesis with over 1,000 early-stage investors and captured feedback from founders, VCs and angels all over the world.๐˜ž๐˜ฆ'๐˜ฅ ๐˜ญ๐˜ฐ๐˜ท๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜ต๐˜ฐ ๐˜ฃ๐˜ฆ ๐˜ช๐˜ฏ๐˜ท๐˜ฐ๐˜ญ๐˜ท๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ๐˜ฐ. I'll add a link to the overall description in the comments, which includes a returns calculator, so you can see how different investment / returns scenarios would play out. Feel free to DM me if you'd like to know more.Thanks, Jโ€ขโ€”#raisingmoney #earlystagecapital#angelinvesting

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  • James Green

    ๐Ÿš€ Helping Experienced Professionals Launch Startups Without Leaving Their Job ๐Ÿš€

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    Sad but true.Not investing advice obvs. ๐Ÿ™ƒ โ€ขโ€”#investing #startups #nearlyfriday

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  • James Green

    ๐Ÿš€ Helping Experienced Professionals Launch Startups Without Leaving Their Job ๐Ÿš€

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    What should you include in your data room?๐Ÿ‘‡I was just chatting with one of our portfolio company founders. She wanted to know what to put in her data room, and what to exclude. Here's the structure we used on a previous deal.As a general rule, I like to provide more detail as opposed to less โ€“ if only to show how organised we are, and how well our business is managed. Always separate documents into relevant folders, use a consistent naming convention, and ideally have some kind of content guide, that explains what can be found where.Finally, congrats. If someone is asking for data room access, you've probably done something right! Good luck with the close.#raisingmoney #dataroom #startupsNote: By the time they get inside your data room, your investors should have shown some level of commitment. Ideally this would be a term sheet. If they're an angel, it should be some form of written commitment, so you know the quantum of their investment. Before that, investors don't need access to your data room. It's better to give them a more comprehensive deck, and/or some generic FAQs. If they insist on seeing the data room, ask them why. What is it they want to see? It's not common, but also not unheard of, for investors to snoop, especially if they've invested in potential competitors. Be open, but proceed with caution. Good luck!

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    ๐Ÿš€ Helping Experienced Professionals Launch Startups Without Leaving Their Job ๐Ÿš€

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    Among the startups in my investment portfolio are two kinds of zombie companies. I think it's another bubble about to burst. Do you recognise them?1. ๐—ง๐—ต๐—ฒ ๐—–๐—ฎ๐˜€๐—ต๐—ฒ๐—ฑ-๐—จ๐—ฝ ๐—ญ๐—ผ๐—บ๐—ฏ๐—ถ๐—ฒThese are companies that raised a big round, let's say, in 2021. Since then, they've spent millions of dollars trying to find product-market fit. None of it worked. Meanwhile, the fundraising environment took a turn for the worse. So they made massive cuts, preserved their capital, and essentially put progress on hold. Where are they now?Well, many of them are still steadily burning money. They never found PMF, but thanks to their huge cash reserves, they could keep going like this for another 5 years. Of course, they could turn on the taps again and move faster, but there's a good chance it wouldn't work.Nobody wants an early death... especially not their VC backers....Right now, for many of their investors, these companies are still priced the same as they were in 2021. For the VCs trying desperately to raise their next fund, the status quo (and their TVPI) actually looks ok. For the founders and early investors, however, it's just postponing the inevitable.2. ๐—ง๐—ต๐—ฒ ๐—ฃ๐—ฟ๐—ผ๐—ณ๐—ถ๐˜๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ญ๐—ผ๐—บ๐—ฏ๐—ถ๐—ฒSimilar to the cashed-up zombie, these companies are stuck. They also raised money back in the day, but unlike #1, they burned their cash reserves, found some degree of PMF, and just about broke even. Just. The problem these companies have is lack of momentum. They don't have capital to experiment with (either marketing or product), and they're not growing quickly enough to raise again. Even if they could raise money (or sell), it would mean a huge down-round. This would trigger horrible anti-dilution clauses and preferences, which the founders agreed to when times were good.So they're stuck. It's Groundhog Day. They're creeping along, staying alive, but with no levers to pull to escape their current, mediocre velocity. Are they lifestyle businesses?Not exactly. The founders are still earning well below market-rate salaries, and the teams spend every day feeling like they're failing. Meanwhile, anyone with shares or options realises, a little more each week, that their net worth is a fraction of what the paperwork suggests. Is it even worth continuing?โ€ขโ€”There's chatter about a recovery in venture capital and startup land. I hope it's true. But, from where I'm sitting, it looks like there's more pain to come first. When these companies come up for sale, howeverโ€”probably for cents on the dollarโ€”it could be an interesting buying opportunity.Does anyone see this differently? Anybody (besides me) own shares in companies like these?โ€ขโ€”#vc #venturecapital #startupsP.S. Thanks to Nima for the inspiration. Good luck with the next phase, my friend!

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  • James Green

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    Made me chuckle... 8 pieces of advice for business owners from comedian, Steven Wright...โ€ขโ€”Don't recognise the name Steven Wright? He's a standup comedian, who was also the dry, lazy voice of the DJ narrating Quentin Tarrantino's film, ๐—ฅ๐—ฒ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ผ๐—ถ๐—ฟ ๐——๐—ผ๐—ด๐˜€.Recognise this?๐˜‘๐˜ฐ๐˜ฆ ๐˜Œ๐˜จ๐˜ข๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅ ๐˜Ž๐˜ฆ๐˜ณ๐˜ณ๐˜บ ๐˜™๐˜ข๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ต๐˜บ ๐˜ธ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ข ๐˜ฅ๐˜ถ๐˜ฐ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ๐˜ฏ ๐˜ข๐˜ด ๐˜š๐˜ต๐˜ฆ๐˜ข๐˜ญ๐˜ฆ๐˜ณ'๐˜ด ๐˜ž๐˜ฉ๐˜ฆ๐˜ฆ๐˜ญ ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ณ๐˜ฆ๐˜ค๐˜ฐ๐˜ณ๐˜ฅ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜‹๐˜บ๐˜ญ๐˜ข๐˜ฏ๐˜ฆ๐˜ด๐˜ฒ๐˜ถ๐˜ฆ, ๐˜ฑ๐˜ฐ๐˜ฑ, ๐˜ฃ๐˜ถ๐˜ฃ๐˜ฃ๐˜ญ๐˜ฆ-๐˜จ๐˜ถ๐˜ฎ ๐˜ง๐˜ข๐˜ท๐˜ฐ๐˜ถ๐˜ณ๐˜ช๐˜ต๐˜ฆ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ˆ๐˜ฑ๐˜ณ๐˜ช๐˜ญ ๐˜ฐ๐˜ง 1974 ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ณ๐˜ฆ๐˜ข๐˜ค๐˜ฉ๐˜ฆ๐˜ฅ ๐˜ถ๐˜ฑ ๐˜ต๐˜ฐ ๐˜ฏ๐˜ถ๐˜ฎ๐˜ฃ๐˜ฆ๐˜ณ ๐˜ง๐˜ช๐˜ท๐˜ฆ, ๐˜ข๐˜ด ๐˜’-๐˜‰๐˜ช๐˜ญ๐˜ญ๐˜บ'๐˜ด ๐˜š๐˜ถ๐˜ฑ๐˜ฆ๐˜ณ ๐˜š๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ๐˜ด ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ '70๐˜ด ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜ถ๐˜ฆ๐˜ด...If not, I envy you. Not only do you have a great film to watch, but also you have a brilliant soundtrack to listen to.โ€ขโ€”Steven's business advice...01. If you want the rainbow, you got to put up with the rain.02. Experience is something you don't get until just after you need it.03. The early bird may get the worm but the second mouse gets the cheese.04. The sooner you fall behind, the more time you'll have to catch up.05. When everything is coming your way, you're in the wrong lane.06. If at first you don't succeed, destroy all evidence that you tried.07. Borrow money from pessimists - they don't expect it back.08. Hard work pays off in the future; laziness pays off now.โ€ขโ€”#startabusiness #startups

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  • James Green

    ๐Ÿš€ Helping Experienced Professionals Launch Startups Without Leaving Their Job ๐Ÿš€

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    #truth #startups #founders

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    ๐Ÿš€ Helping Experienced Professionals Launch Startups Without Leaving Their Job ๐Ÿš€

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    "You can't possibly be an entrepreneur if you haven't started a company by the age of 35."What??Try telling that to:โ€” Eric Yuan, started Zoom at age 41โ€” David Baszucki, started Roblox at age 41โ€” Stan Lee, started his first comic one day before he turned 39โ€” Martha Stewart, launched her cooking / homewares empire at 41โ€” Donald Fisher, opened the first GAP store at 40โ€” Sam Walton, founded Walmart at 44โ€” Ray Kroc, started McDonalds at 52โ€” Harland (Colonel) Sanders, franchised KFC at 62โ€” Arianna Huffington, started The Huffington Post at 55The belief that entrepreneurship is "black or white" is surprisingly common. "You're either a founder or you're a corporate stooge - it's one or the other."๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐—ผ๐—ป๐—ฒ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ถ๐—ด๐—ด๐—ฒ๐˜€๐˜ ๐—ณ๐—ฎ๐—น๐˜€๐—ฒ๐—ต๐—ผ๐—ผ๐—ฑ๐˜€ ๐—ถ๐—ป ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€.โ€”Of course, some of the best-known founders started young: Mark Zuckerberg (Facebook @ 19), Bill Gates (Microsoft @ 23), Evan Spiegel (Snap @ 25), Brian Chesky (AirBnB @ 27), Elizabeth Holmes (Theranos @ 19!!)...But entrepreneurship comes in all shapes and sizes; being entrepreneurial and owning your own business are ๐—ป๐—ผ๐˜ the same thing. Millions of amazing entrepreneurial people work in normal jobs. Just because they don't own a business doesn't mean they're not entrepreneurial. More likely it's a reflection of their ๐—น๐—ถ๐—ณ๐—ฒ ๐—ฐ๐—ต๐—ผ๐—ถ๐—ฐ๐—ฒ๐˜€ and ๐—ฐ๐—ถ๐—ฟ๐—ฐ๐˜‚๐—บ๐˜€๐˜๐—ฎ๐—ป๐—ฐ๐—ฒ๐˜€, not their ๐—ป๐—ฎ๐˜๐˜‚๐—ฟ๐—ฎ๐—น ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐—ถ๐—ฒ๐˜€:โ€” What did they choose to study (when, let's be honest, they had no clue)? โ€” Where did they live? โ€” Who did they support?โ€” Did they buy a house?โ€” Did they have kids?โ€” Did they get married? (How many times?)โ€” How much money did they have?โ€” What debts did they accrue?โ€”Having a great singing voice doesnโ€™t mean youโ€™ve recorded a platinum album.Being an amazing cook doesn't mean you own a Michelin-Star restaurant.So why should being entrepreneurial mean you've started a company?It doesn't.โ€”There are, in fact, advantages to starting a business young:โ€” You have a larger window for learning valuable business lessons. โ€” If you fail, you have more time to pick yourself up and try again.But, analysis of 2.7 million founders between 2007 and 2014 (link in comments) actually showed that older founders do better:โ€” The average age of company founders is ~40 years oldโ€” The average age of a unicorn founder is 34โ€” A 50-year-old is ~2x more likely to get a successful exit than a 30-year-oldโ€”So if you're in your late 30s, 40s or 50s, don't listen to the naysayers. You probably have as good a chance as anyone of starting a great business, and compared to your younger peers, it's likely you have an advantage.You probably...โ€” Have friends in influential placesโ€” Know wealthy people who investโ€” Have deep sector expertiseโ€” Have the reputation and skills to attract employeesโ€” Know that there's always more to learnโ€” Have learned from many, many mistakes!...Go get 'em.โ€”#entrepreneurship #entrepreneurs

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James Green on LinkedIn: #fundraising #raisingmoney #startups (2024)

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